Rep Power: 807

NHRA has launched the first phase of its mobile storefront for NHRA fans to access a growing library of NHRA wallpapers, ringtones and interactive applications. More than 20 NHRA specific wallpapers, including the traditional NHRA oval as well as other vintage NHRA logos, along with ringtones for a fuel car launch and idle, among others, are now available for download. Both wallpapers and ringtones are being offered to consumers for a flat rate of $1.99 each.
“The launch of NHRA’s mobile storefront delivers motorsports fans a new option for downloading NHRA’s unique content to their cell phones,” said Nour-Dean Anakar, president and COO of Digital Orchid. “Part of that offering will be access to real-time applications that provide NHRA fans with unprecedented mobile access to POWERade Series news, stats and results – an offering that emphasizes Digital Orchid’s commitment to helping our partners get their content to the mobile market.”
NHRA and Digital Orchid, the leading mobile content developer for wireless media, entered a multiyear partnership last season to provide NHRA fans with mobile application options for their cell phones.
NHRA and Digital Orchid also are working together to develop real-time data applications from NHRA POWERade Series events, including results, news, points, track audio, statistics, screen savers and driver profiles.
Digital Orchid, a San Diego-based company, provides exclusive wireless branded applications to the global community. Digital Orchid leverages its patent-pending platforms to distribute real-time dynamic and interactive applications accessible to mobile phone users worldwide. For more information, log on to http://www.digitalorchid.com.