2012 Dodge Charger SRT8
#1
2012 Dodge Charger SRT8
"Did you know that it was never supposed to be called a Charger?"
The man posing the question is Ralph Gilles, President and CEO of Chrysler's SRT group. According to Gilles, the modern Charger was styled to have been branded differently, but the suits wanted a sporty full-size four-door. The design team delivered what was asked and the marketers went ahead and applied the name. Much to the chagrin of many a Mopar fanboy on the planet.
Thankfully, our time with the the affable Mr. Gilles wasn't spent pondering the last generation LX's branding issues. Or refinement issues. Or interior gaffes. Instead, Chrysler rounded up its newest factory-fettled performance superstars in Southern California so we could get some quality time with the latest generation of SRT machines, including the 2012 Dodge Charger SRT8.
This updated model provides a welcome change compared to its predecessor. Some may still feel that the last-gen Charger may not have deserved to wear the badge, but Chrysler's latest is clearly closer to its B-Body brethren. To find out just how close, we strapped in and ran down some of California's finest roads on our way out to Willow Springs for some track time.
The man posing the question is Ralph Gilles, President and CEO of Chrysler's SRT group. According to Gilles, the modern Charger was styled to have been branded differently, but the suits wanted a sporty full-size four-door. The design team delivered what was asked and the marketers went ahead and applied the name. Much to the chagrin of many a Mopar fanboy on the planet.
Thankfully, our time with the the affable Mr. Gilles wasn't spent pondering the last generation LX's branding issues. Or refinement issues. Or interior gaffes. Instead, Chrysler rounded up its newest factory-fettled performance superstars in Southern California so we could get some quality time with the latest generation of SRT machines, including the 2012 Dodge Charger SRT8.
This updated model provides a welcome change compared to its predecessor. Some may still feel that the last-gen Charger may not have deserved to wear the badge, but Chrysler's latest is clearly closer to its B-Body brethren. To find out just how close, we strapped in and ran down some of California's finest roads on our way out to Willow Springs for some track time.
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