Microsoft Zune HD Is Officially Dead

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10-09-2011 | 06:49 PM

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Microsoft Zune HD Is Officially Dead

Recent reports suggested that Microsoft is discontinuing the Zune PMP line although the company quickly denied the rumors. Only a few days later we hear that the Redmond-based corporation is no longer interested in launching new Zune hardware in the future.

A statement from the company reads:

Quote:

We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.

No Zune product, including the Zune HD, were really able to steal market share away from Apple, no matter how hard Microsoft marketed it. Considering the evolution of Apple’s iPhone, and of Android smartphones in the last few years, we’ve witness a decreased demand of iPods, of all kinds and sizes although the iPod touch HD is still a best-selling device for the company. Therefore is certainly easy to assume that Zune sales also dropped accordingly in the recent quarters

Read: Microsoft Zune HD Is Officially Dead, Company Confirms [Microsoft Puts an End to Rumors & Speculations, Lays to Rest the Unsuccessful iPod touch Competitor] | TFTS