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The man on the bull is Lane Frost, he was one of the greatest bullrider's of all times, the bull is Red Rock.. A bull that had never been ridden. Lane decided that he was so good, that he could ride this un-rideable bull. It took him a few tries, and he finally rode him. But when he got up, he fell, and got horned and lost his life. This is a real poster advertising Lane Frost vs Red Rock in 1988. What makes it even more special is my late grandpa framed it for me.