Rep Power: 594

So Volkswagen did a ton of promotion during the high gas days to let people know about the savings they could experience if they switched over to their diesels. Seems the campaigns were so successful that the dealerships can’t order enough of the new TDI’s to keep them in stock. Shame really. Kind of like how Kia cannot keep enough Rio’s in stock ever. Except Jetta’s are roomier and better looking than Rio’s. They also cost more, drive further, and have more power.

Enough of the chit-chat, congratulations to the marketing team at Volkswagen for doing a great job. Maybe too good of a job. And good luck to the logistics and supply chain team for the newfound challenge!
Volkswagen is reporting that its new 50-State legal clean diesel Jetta TDI has already sold out. U.S. dealerships had an allotment of 1,300 TDIs and those have all been spoken for. The good news is that VW of America is likely to get some more due to the popularity of the model in the States. Initial expectations were for 25-percent of sedan buyers and 33-percent of wagon buyers would go for the new diesel. In actuality, those numbers are a bit higher, with nearly a third of sedan buyers and half of all wagon buyers opting for the oil-burner.





More...